Education Counts

Page navigation links

  • Education Counts Logo
  • Skip to Primary Navigation Menu
  • Skip to Secondary Navigation Menu
  • Skip to search
  • Skip to content

Site Search

Site Search

Site navigation menus

  • Know your region
  • Find your nearest school
  • Early learning services
  • Directories
  • Publications
  • Statistics
  • Topics
  • Data Services

Search the education counts website

Find pages with

Narrow results by:

Student decision making by prospective tertiary students Publications

Publication Details

This report reviews and synthesises research literature on decision-making by prospective students on whether, where and what to study at a tertiary level. The report is based on findings from New Zealand and overseas literature and will contribute to knowledge and understanding of the factors that influence student-decision making. It provides useful information for people who advise prospective students on their education and career choices.

Author(s): Linda Leach and Nick Zepke, Massey University College of Education. Report prepared for the Ministry of Education.

Date Published: March 2005

Summary

This report is part of a broader series of work on information for students in transition to tertiary education. The research was undertaken by Massey University researchers Linda Leach and Nick Zepke. The purpose of this research was to find out more about:

  • how people make tertiary education choices;
  • the dynamics of the decision-making process;
  • factors that influence student decisions to enter or return to tertiary education;
  • factors that influence student choice within tertiary education; and
  • sources of information and resources that prospective tertiary students and their families use to help them with decision-making.

The main findings of the review are organised into four themes; decisions, factors, information and diversity. The researchers have organised their findings around the following key points.

  • Decision-making is a complex process that can be modelled into three stages - predisposition, search and choice. Decision-making starts very early, before Years 11 and 12 at secondary school.
  • Socio-economic status is a strong predictor of tertiary study. Other key influences on decision-making are parents, academic achievement, and to a lesser extent, schools. Subject area interest is a key factor in choice of institution or type of tertiary education. Cost of study and financial aid are important factors for many students.
  • The most effective information is interpersonal and is most effective when constantly exchanged between students, families, schools and tertiary providers. Family experiences of tertiary education also inform decision-making.
  • Decision-making processes are even more complex for 'non-traditional' students, or students who have been under-represented in tertiary education. Socio-economic class and membership of 'at risk' groups are major influences on decision-making.

Navigation

  • All Tertiary Education

Downloads

  • Full Report (PDF, 1.0 MB)
  • Full Report (DOC, 1.9 MB)

Contact us

For more information about the content on this webpage, please email the Tertiary Mailbox

Home Close Menu
  • Know your Region Show submenu
  • Find your nearest school Show submenu
  • Early Learning Services Show submenu
  • Directories Show submenu
    • Early Childhood Services Directory – APIShow submenu
    • Early Childhood ServicesShow submenu
    • School Directory – APIShow submenu
    • New Zealand SchoolsShow submenu
    • Māori Schools DirectoryShow submenu
      • Māori Schools DirectoryShow submenu
    • Pacific Schools DirectoryShow submenu
    • Tertiary ProvidersShow submenu
    • School Mergers, Closures & NewShow submenu
  • Publications Show submenu
    • Early Childhood EducationShow submenu
    • MāoriShow submenu
      • KME & MMEShow submenu
      • English-medium EducationShow submenu
      • KME or MME, & English-mediumShow submenu
    • SchoolingShow submenu
      • LearnersShow submenu
        • Learners in GeneralShow submenu
        • Education | Learning OutcomesShow submenu
        • Student Engagement | BehaviourShow submenu
      • Learning Support & WellbeingShow submenu
      • WorkforceShow submenu
      • Parents & WhānauShow submenu
      • School Networks | SystemShow submenu
      • CurriculumShow submenu
      • Digital TechnologyShow submenu
      • Large Scale International StudiesShow submenu
    • PacificShow submenu
    • Tertiary EducationShow submenu
      • COVID-19Show submenu
      • LearnersShow submenu
      • Beyond StudyShow submenu
        • DestinationsShow submenu
          • The mobility patterns of New Zealand's doctoral graduatesShow submenu
        • EmploymentShow submenu
        • Income & EarningsShow submenu
        • Other Economic OutcomesShow submenu
        • Social OutcomesShow submenu
      • MonitoringShow submenu
      • Literacy & NumeracyShow submenu
      • Research Performance/FundingShow submenu
      • SystemShow submenu
      • Annual ReportsShow submenu
      • Occasional PapersShow submenu
      • NZ University RankingsShow submenu
      • e-learningShow submenu
    • Learning SupportShow submenu
    • InternationalShow submenu
    • Publication SeriesShow submenu
  • Statistics Show submenu
    • Action Plan for Pacific Education measurement framework dataShow submenu
    • Annual monitoring reading recoveryShow submenu
    • Apprenticeship boostShow submenu
    • Attainment of 18-year-oldsShow submenu
    • AttendanceShow submenu
    • Beyond studyShow submenu
    • Daily attendance dashboardShow submenu
    • ECE financesShow submenu
    • ECE servicesShow submenu
    • ECE staffingShow submenu
    • Early learning participationShow submenu
    • Early leaving exemptionsShow submenu
    • Entering & leaving teachingShow submenu
    • Financial resourcingShow submenu
    • Financial support for tertiary studentsShow submenu
    • First Year Fees Free tertiary educationShow submenu
    • Funding to schoolsShow submenu
    • HomeschoolingShow submenu
    • StaffingShow submenu
      • How does New Zealand’s tertiary education staffing compare internationally?Show submenu
    • Initial teacher education statisticsShow submenu
    • International students in NZShow submenu
    • Language use in ECEShow submenu
    • Micro-credentials & training schemesShow submenu
    • Māori language in schoolingShow submenu
    • NZ's workplace-based learnersShow submenu
    • National school roll projectionsShow submenu
    • Number of schoolsShow submenu
    • Ongoing resourcing schemeShow submenu
    • Pacific language in schoolingShow submenu
    • Per student funding for schoolsShow submenu
    • School board representationShow submenu
    • School boardsShow submenu
    • School donationsShow submenu
    • School leaver pathwaysShow submenu
    • School leaver's attainmentShow submenu
    • School rollsShow submenu
    • School subject enrolmentShow submenu
    • Stand-downs, suspensions, exclusions & expulsionsShow submenu
    • Teacher numbersShow submenu
      • 2021Show submenu
      • 2020Show submenu
    • Teacher turnoverShow submenu
    • Tertiary achievement & attainmentShow submenu
    • Tertiary enrolments in language courses, including Te Reo Māori coursesShow submenu
    • Tertiary participationShow submenu
    • Tertiary population dataShow submenu
    • Tertiary researchShow submenu
    • Tertiary summary tablesShow submenu
    • Pathways from Year 11Show submenu
    • Transient studentsShow submenu
    • Traumatic incidentsShow submenu
    • University rankings fact sheetsShow submenu
    • Vocational education & trainingShow submenu
  • Topics Show submenu
    • He Whakaaro: Education InsightsShow submenu
  • Data Services Show submenu

Site information

  • Site map
  • Contact us
  • About this site
  • Glossary
  • Copyright, Legal & Privacy
  • Links
  • © Education Counts 2026
  • Ministry of Education logo.
  • New Zealand Government logo.
Scroll to top of page