The goal of Education Counts is to increase the availability and accessibility of information about education statistics and research. Education Counts can be considered a 'one-stop shop' for such information, including:

• demographic information, specifically tailored for use in the education sector
• contextual information, such as labour market information, for assisting with the interpretation and understanding of education information
• reference lists, including address and service details of New Zealand's education institutions
• statistical information, various collections of statistical information obtained through Ministry of Education processes, including data on achievement, participation, and resourcing
• analysis of education information, including education sector indicators and detailed examination of key education themes
• publications, such as research and evaluation, Iterative Best Evidence Synthesis, regular monitoring reports, and specialised analysis
• pathways to other Ministry of Education, and Ministry sponsored, websites
• technical info to support the use and interpretation of data and information, including data dictionaries, glossaries, and descriptions of analytical techniques.