Describes the intended audience Education Counts has been developed for, the content and services available at Education Counts, and the Governance arrangements established to manage Education Counts. Please note that the Charter covers more than this 'preliminary' version of Education Counts, which has been developed for the release of Education Sector Indicators.
Education Countswas developed to simplify access to quantitative education information for Ministry of Education clients. Consultation with users of education information identified the need for an online space for them to access statistical data, quantitative information, and research about the education sector.
Information requirements identified included:
- reference lists, including address and service details of education providers
- statistical information, including achievement and participation information, and education sector indicators
- publications, including research and evaluation reports, and routine monitoring reports
- technical information, such as code sets to support the collection and provision of education data and data dictionaries, to support the use and interpretation of information.
A requirement to improve access to information for internal Ministry users has also been identified.
The objectives of Education Counts are:
- create an effective online "doorway" to statistical data, quantitative information, and research on education and education services in New Zealand
- ensure all information is presented in a clear and cogent way
- offer ways for clients to obtain additional information, including making specific information requests
- provide a clear pathway to www.minedu.govt.nz and other Ministry of Education, and Ministry sponsored, websites.
Members from all the Ministry of Education's audiences visit Education Counts; however, the main focus is on visitors from any audience wanting statistical data, quantitative information, and research on education and education services in New Zealand.
Audiences of particular high use are:
- education providers
- Ministry of Education analysts
- government agencies
- governance bodies
- sector interest groups.
Approach to Audience
The site is open to all audiences, in that all external users can access the same information. It is not designed to have closed communities, that is, no parts of the site beyond the Ministry of Education firewall require specialised registration and 'logging-in'.
The primary method for organising information for visitors is structuring through information type, which is reflected in the main navigation system.
- Education Counts Home: Acts as a main communication page, offering quick access to commonly referenced content on the website.
- Find a School: An online tool where you can search for a particular school in New Zealand and find its profile, including contact details. You can also access student population, student engagement and student achievement data for the school.
- Indicators: Provides access to education sector indicators.
- Topics: Formerly known as Themes. Topics are compilations of information around a specific theme. Themes may combine Education Sector Indicators, research and evaluation, and statistical information.
- Publications: Provides access to research publications and publications with a data, or quantitative information focus (NB: publications must have an ISBN or ISSN).
- Statistics: Provides access to statistical information about education and education services, including simple reference lists.
- Data Collections: A considerable volume of information about a student's education is collected by surveys and assessments.
- Data Services: Provides information to assist the user to understand and use other information provided on the website. Information includes, a glossary, data dictionaries (including an indicator dictionary), descriptions of data sources, etc.
- Links: Links to Ministry of Education and Ministry supported websites, and links to other sites of relevance.
The search facility allows the user to search across the Education Counts site and the Ministry of Education website. A specialised search facility of publications on Education Counts exists.
Navigation and content, is accessible to technology aids for disabled people.
Content is specifically designed for online delivery. Interactivity is provided by real-time connectivity to Ministry systems, for example, access to data cubes.
Content and Services
Education Counts is an audience website that combines text based information with access to online applications. Content inclusions include:
- demographic information, specifically tailored for use in the education sector
- contextual information, such as labour market information, for assisting with the interpretation and understanding of education information
- reference lists, including address and service details of New Zealand's education institutions
- statistical information, various collections of statistical information obtained through Ministry of Education processes, including data on achievement, participation, and resourcing
- analysis of education information, including education sector indicators and detailed examination of key education themes
- publications, such as research and evaluation, Iterative Best Evidence Synthesis, regular monitoring reports, and specialised analysis
- pathways to other Ministry of Education and Ministry supported websites
- technical info to support the use and interpretation of data and information, including data dictionaries, glossaries, FAQ's, defined standards, descriptions of analytical techniques.
Content exclusions are:
- the Ministry of Education's corporate information
- information created about a specific topic and aimed at a specific audience for which a specific alternative website exists.
Content is generated by Ministry business groups, particularly Data Management and Analysis Division, Research and Evaluation Division, and Tertiary Sector Performance Analysis and Reporting.
Content is developed and written in accordance with Education Counts design and style guidelines.
Every effort is made to present text documents as HTML pages. These pages may also be available as downloads, such as PDF. In line with disability guidelines, text alternatives are associated with non-text content, such as graphs and images.
Non-Ministry of Education Content
Education Counts applies a quality assurance process prior to adding links to external material. This ensures all referenced content meets agreed Ministry standards. Routine investigation and maintenance of links is undertaken to ensure agreed standards are met.
Look and Feel
Visual designs comply with Education Counts design and style guidelines.
High level branding reflects Ministry of Education standards.
Visual design expresses the following attributes:
Tone and Manner
Information shows positive and negative aspects of education and education services. The audience feel both good and bad news is available here. The site is perceived as honest and apolitical. The audience perceive that this is a site that provides facts and truth.
The audience recognises the site is comprehensive, with a wide range of topics and issues covered.
The writing is factual, informative and explanatory. Plain non-jargonistic language is used. The audience feels they can easily understand what is presented, without the feeling it is over-simplified for them.
Education Counts is the main communication channel about education statistical data, quantitative information, and research findings. Education Counts:
- allows interactivity, for example, data cubes allow the audience to query data directly and generate their own indicators
- enables visitors to provide feedback on the site via email and telephone (during normal working hours)
- includes on-line forms to assist visitors to make OIA requests, and other forms of information request
- allows visitors to subscribe to an alert service for new material.
Dedicated staff are provided to handle audience enquiries and feedback. All email queries are logged, instantly acknowledged, and a personalised response is sent within two working days.
Relationship with other Ministry Channels
A link to www.minedu.govt.nz is available from all pages. That site is acknowledged as the main Ministry of Education website and visitors are offered every opportunity to access the site, with a link on every Education Counts HTML page. A link is also provided to other Ministry of Education and Ministry supported websites.
Other Ministry of education websites provide reciprocal links to Education Counts.
Relationship with Education Sector Portal
The sector portal is a 'pass through' service that provides best value to new or infrequent users of electronic education information/services. Education Counts, on the other hand, is targeted primarily at the more frequent users who tend to bookmark their favourite sites, thereby gaining less value from the sector portal. Education Counts offers these more regular visitors a clear focus on educational data, and a depth of related/supporting material.
Relationship with non-Ministry of Education Channels
A number of non-Ministry of Education national education bodies exist, for example, ERO, NZQA. These agencies maintain a relevant online presence. Description of the roles of these agencies and links to their websites are incorporated in the Education Counts.
Compliance with Guidelines
Education Counts complies with Ministry of Education and NZ e-Government guidelines and standards.
Education Counts has documented style, design and technical guidelines relevant to its content and business processes.
Governance is through the SIOG/ITGB.
The Data Management Unit of the Data Management and Analysis Division is the owner of Education Counts.
|Web Master||Vanessa Poutoa|
|Content Manager||Dean Alexander|
Monthly statistical reports are compiled showing:
- visitor numbers
- duration of visits
- number of pages visited per visit
- entry points and exits
- number of views for each page
- top 20 most visited pages
- 20 least visited pages
- number of searches carried out on site
- top 30 search terms found
- top 30 search terms not found
- referring site
- terms used on external search engines to access the site
- time of day/day of week usage patterns
- type of browser accessing the site
- visitor hosts
- number of queries generated on each page
Education Counts actively monitors all outbound links to ensure external sites remain relevant and accessible.