Student decision making by prospective tertiary students Publications
Publication Details
This report reviews and synthesises research literature on decision-making by prospective students on whether, where and what to study at a tertiary level. The report is based on findings from New Zealand and overseas literature and will contribute to knowledge and understanding of the factors that influence student-decision making. It provides useful information for people who advise prospective students on their education and career choices.
Author(s): Linda Leach and Nick Zepke, Massey University College of Education. Report prepared for the Ministry of Education.
Date Published: March 2005
Summary
This report is part of a broader series of work on information for students in transition to tertiary education. The research was undertaken by Massey University researchers Linda Leach and Nick Zepke. The purpose of this research was to find out more about:
- how people make tertiary education choices;
- the dynamics of the decision-making process;
- factors that influence student decisions to enter or return to tertiary education;
- factors that influence student choice within tertiary education; and
- sources of information and resources that prospective tertiary students and their families use to help them with decision-making.
The main findings of the review are organised into four themes; decisions, factors, information and diversity. The researchers have organised their findings around the following key points.
- Decision-making is a complex process that can be modelled into three stages - predisposition, search and choice. Decision-making starts very early, before Years 11 and 12 at secondary school.
- Socio-economic status is a strong predictor of tertiary study. Other key influences on decision-making are parents, academic achievement, and to a lesser extent, schools. Subject area interest is a key factor in choice of institution or type of tertiary education. Cost of study and financial aid are important factors for many students.
- The most effective information is interpersonal and is most effective when constantly exchanged between students, families, schools and tertiary providers. Family experiences of tertiary education also inform decision-making.
- Decision-making processes are even more complex for 'non-traditional' students, or students who have been under-represented in tertiary education. Socio-economic class and membership of 'at risk' groups are major influences on decision-making.
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